Ranked #1 Executive Creative Director in the world by The One Club in 2023, and ranked in the Top 10 ECD’s at 2023 D&AD Awards, I’ve a consistent track record of award-winning, brand-building success across a wide range of global clients.
From Samsung, to Coors Light to Wrigley Mars (Skittles, Starburst and Twix), I’ve led multiple global brands across diverse markets to create integrated, targeted, effective work that has been recognized by over 300 international awards from, among others, Cannes, D&AD, Effies, Andys, One Show and ADC. Including being ranked the #1 Most Awarded Executive Director in the world in the 2019 Drum Rankings.
During that time I’ve built, developed and managed large teams of multi-disciplinary creatives and agency partners. Bringing together diverse skillsets and thinking to create consistent and purposeful brand platforms for a wide range of products and clients.
I’ve driven consistent new business growth as well as organic growth on existing clients. Most recently winning the Campari Espolon, the Bimbo Bakeries and Twix business, as well as leading organic growth on the Mars Wrigley social business.
During that time I’ve also made an ostrich fly, put on a real Broadway show, created a Superbowl ad and showed it to one person, apologized to 130 880 people, put an ad in people’s dreams, fed 2 campers to bears, and created billboards no one could see. All made possible using a few things I picked up along the way:
Your ideas don’t deserve attention. They have to earn it.
Great work should not be extraordinary. Create an environment where great work is the norm.
Don’t sell work, create work that’s undeniable.
If we’re doing our job, people will think about our brands. If we’re doing our job well, people will feel something about our brands.
We don’t work for clients. We work for brands.
Awards are a by-product, not an output.
Don’t make better work, make people better so they make better work.
Creative isn’t a department. Creative is a philosophy.